Resources Library by ANA

A New Framework for Interpreting Repurchasing Behaviour

Understanding the purchase journey is one of the most important and popular research topics in modern marketing research. The funnel model, which describes a consumer's purchase process by breaking it down into critical stages, has been the dominant...

Catalogue: Asia Pacific 2023 - Innovation

Author: Yongtae Park

Company: Google

November 22, 2023

The Reality of Seniors in the "Rapidly Aging" Country of Japan

When you think of Japan, what kind of image or perceptions do you have? Sushi? Mount Fuji? Anime and otaku culture? From a marketer's point-of-view, one major characteristic of Japan is that it is the "world's most rapidly ageing society. 

Catalogue: Forecast. Forward. Faster

Authors: Licaco Tanaka, Akiko Koyasu

Company: Values, Inc.

February 28, 2023

Finding and Crafting Compelling Data Stories

Finding and compellingly presenting data stories is at the heart of market research. Yet, most market research education instead focuses on data collection and statistical analysis. This webinar will get back to the heart of it and describe how...

Catalogue: Webinars 2021

Authors: Tim Bock, Stephen Kraus

Company: Displayr

October 21, 2021

Unlocking the Power of Secondary Data

The biggest recent development in the market research/insights profession is the explosion of secondary data resources.Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data...

Catalogue: Webinars 2021

Authors: Stephen Kraus, Paul Hunter

Company: ESOMAR

September 15, 2021

A ton of data and an ounce of emotion

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}It takes not only data to optimize CRM communication strategy. To create communication appealing to humans, Human Centered Design approach is the obligatory roadmap. Importance of data is...

Catalogue: Fusion 2019

Authors: Leszek Haba, Piotr Idzik

Company: MASMI

November 10, 2019

When analytics go wrong

Insights departments need to step up and take control of analytics to save the industry and their own business.

Catalogue: Client Summit 2019- Autumn Edition

Authors: Stuart McGown, Tony Costella

Companies: Philips International, Heineken

October 3, 2019

Key global trends impacting the practice of market research with an awarding-winning case study on automation

Our world is constantly changing, and insights professionals everywhere are faced with the ongoing challenge to adapt our methods and approaches to change with it. In this webinar, you will hear first about some of the key dimensions of that change...

Catalogue: Webinars 2019

Authors: Jackie Lorch, Samantha Bond, Reg Baker, Steliana Ifrim

Company: SKIM

July 25, 2019

Research World (September 2016)

Our industry is expanding with new entrants. Data scientists, search engines, consultants are analyzing data while data comes from a huge range of new sources including 'wearables,' internet of things and many more. How do these diverse group of...

Catalogue: Research World 2016

Author: ESOMAR B.V.

September 15, 2016

Research World (June-July 2014)

In this issue we launch the ESOMAR Global Prices Study 2014. The only global analysis of market research prices.

Catalogue: Research World 2014

Author: ESOMAR B.V.

July 15, 2014